WeGiveaway! Win £3,500 worth of software for your business!
At this year’s Takeaway Expo 2018 in September, WeBringg are offering an absolutely unbelievable prize worth £3,500. They will raffle off their state of the art delivery tracking software called WeDispatch. One lucky business will be able to avail of this software including custom epos integration for one whole year completely free of charge.
To enter with a chance to win this unbelievable prize all you have to do is visit us at our booth no. 2103 at the takeaway expo 2018 and drop your business card into our fishbowl and we will pull one out at random!
What does WeDispatch do?
Technology that improves the efficiency of your delivery operations and strengthens brand-customer relationships.
WeDispatch offers restaurants and take-away services the ability to;
- On time job report
- Live Track Drivers
- Auto assigning of jobs
- One click navigation to find addresses
- Direct customer contact
- Branded tracking
We look forward to seeing you all there! Follow us on our social media to keep up to date with all things WeBringg.
With e-commerce rapidly evolving , retailers are beginning to feel the pressure to offer ’the best’ delivery option for customers. If Elon Musk can send a sports car into space playing ‘Space Oddity’ by David Bowie on repeat, surely it’s plausible that retailers can offer their customers delivery how and when they want. According to a report done by Barclays, 30% of retailers would use Click & Collect as their preferred delivery option, yet less than 20% of consumers chose this service in the past 12 months.
A study explored the utilitarian shopper and what tactics retailers could use to ensure the sale is processed. Consumers with a utilitarian view were mainly concerned with purchasing products quickly and efficiently and reducing sources of irritation during their e-commerce journey. Utilitarian shoppers only purchase items they need, they do not spend time browsing which item they want or browsing through items they may want, they simply purchase what they need. The checkout process for these types of shoppers should be as simple as possible. Often offering click and collect can add to the source of irritation for many shoppers, particularly when there is a charge for this, or it takes 3-5 working days to reach the store.
Transparency is a large factor in a consumer’s e-commerce experience, offering customers a time slot in which the package will be delivered by, or offering same-day trackable delivery ensures retailers lessen the sources of irritation. Many retailers offer tracking on packages within the 3 to 5 days, but often these do live up to customer’s expectations. The customer must click on a link that will take them to a shipping website, where they must copy and paste the tracking number into the new site. Once they have reached this website, they are often met with the message “This package contains no scans.”, which for many customers defeats the purpose of offering the option to track a package. These experiences will often damage a consumer’s relationship to a brand, they may search for alternative options in the future when shopping online, particularly if another store offers faster and more transparent delivery options to their customers.
Although last mile can seem like a large cost for many retailers, there are many companies who specialize in last-mile logistics *Cough WeBringg Cough* and can offer retailers an affordable fee for deliveries close to their store. In the same report by Barclays, over 70% of customers chose the option to have their deliveries delivered by courier, with 70% believing couriers should also deliver on Sundays, when most people are at home to accept their package. Almost 45% of consumers said they would order online more often if delivery services were improved to suit their busy lifestyles.
Integrating systems is often the best option to ensure retailers’ meet their customer’s demands and it allows them to cope with logistical complexities of newer delivery systems. Outsourcing their needs to external companies who specialize in the last-mile logistic market can take the pressure from retailers and allows them to focus on their customer’s e-commerce experience.
Pressure is placed on restaurants to offer digital ordering and delivery:
According to NPS, half of all dinners bought from restaurants are eaten at home, with figures expected to grow in 2018. Bonnie Riggs, NPD said, “the most popular place to eat out this year will be our home.”
Speed and efficiency are large factors in this shift in human behaviour. Not everyone has time to sit down at a restaurant and eat, and technologies have made it possible for people to order food with the click of a finger. Digital ordering has seen rapid growth in the past five years, according to NPR, the most recent data shows an increment from 33 percent to 53 percent.
With price still at the forefront of customers’ decisions, restaurants are under pressure to offer digital ordering and delivery options to customers at a good price point. For some restaurants, online ordering and delivery may not seem like an easy option, in fact, the process can seem quite daunting, time-consuming and costly. For restaurants who do not wish to source their own fleet of drivers, they are urged to search for a third party service who can help them to meet customers’ demands.
Crowdsourcing drivers for restaurant deliveries is often the answer to solving the delivery problem. Perhaps the highest importance to restaurants, owning a flexible fleet allows the company to offer customers a delivery service that fixed-fleet carriers traditionally find too expensive to provide. It also means drivers are always at hand, so deliveries may be done at any time of the day.
The amount of food sold by restaurants is not set to increase, but rather the amount of home deliveries sold. This means there is more pressure than ever for restaurants to offer digital ordering and home delivery.
Many companies now offer the technologies and platforms for restaurants specifically for home delivery, with a rise in companies offering driver management for restaurants. If the figures continue to increase, digital ordering will become a must-have for most.
Startups are bringing retailers a ray of hope in improving the last mile problem.
The last mile often poses the most problems for many retailers. There are many examples of this, if the customer is not at home at the time of the delivery it exposes the goods to theft, damage and loss. When goods are not delivered, it can be costly and time consuming for all parties involved. With a large increase of online orders, instances such as these will continue to increase and become more of a threat to company profit.
In logistical terms, this final struggle for delivery is known as the ‘last mile problem.’ Considering the extent of online e-commerce growth, opportunities have arisen for budding start-ups to change the game when it comes to technology and driver management. The growing number of startups focusing on this issue brings a ray of hope to many retailers worldwide.
Last mile delivery startups are focusing on creating a value ecosystem, becoming the crucial link to improve logistical cost and time efficiency. For many retailers, in-sourcing last-mile delivery can be expensive, it is difficult to forecast the amount of delivery drivers needed to fulfill consumers’ expectations in a cost effective manner. Last mile delivery startups are using revolutionary technologies and processes to maximize company profit and offer high class customer service.
Crowdsourcing is an efficient process in which many startups are using. Drivers are given access to an ‘app’ in which they can choose when and where they want to work. When they are ‘on the clock’ and active, they will be directed to a location near them in which they can pick-up a package and deliver it within a local radius. This ensures all packages are safely transported in an extremely efficient manner. Crowdsourcing can also ensure packages are delivered one by one, meaning goods will not be stacked in a large truck with little care for their handling.
Startup companies are also looking at bettering the technology and tracking of individual packages. With these ground breaking breakthroughs in technology customers will know exactly when and where their package will be delivered. These processes decrease the ‘last mile problem’ substantially, meaning overall e-commerce companies will be less likely to lose millions on lost and broken packages each year. Thus, improving the logistics ecosystem worldwide.
The logistics ecosystem is poised for change as budding entrepreneurs are now focusing on creating and bettering technologies that will allow retailers to outsource their last mile deliveries. These technologies will ensure customers receive high class customer service, with the option to track their deliveries in real time.
The global e-commerce revolution continues to expand to unimaginable figures. According to Forrester, e-commerce grew by 14% in 2017 and the retail market is predicted to continue to soar in Europe, The UK, America and Asia. With figures continuing to rise,there is the looming question, ‘How will retailers continue to meet customers’ demands?’ Last-mile logistics are often the most expensive and time-consuming part of a package’s delivery. Inconsistencies continue to arise with lost packages, or packages left outside a customers’ house. Due to these inconsistencies, there is a demand for GPS tracking on each delivery. Today, very few delivery companies offer the technology that allows customers to track their orders in real-time.
As part of a wider effort to solve the looming last-mile problem, companies are beginning to seek a solution through the use of robots. Amazon’s patent application was published with the U.S. Patent and Trademark Office and it refers to “autonomous ground vehicle” that can carry items from a delivery truck to a person’s front door, or even bring them into the customers’ home. The design also describes a robot that can open garage doors and front doors. This idea may not sit well with many individuals but should continue to grab headlines for the near future. How close is the e-commerce world to a world in which robots drive alongside cars in traffic and have the keys to unlock the door to people’s homes after climbing a set of porch stairs? This technology warrants a huge amount of time and effort and it seems we are no closer to having robots go the last mile without a human helper watching each move.
Another effort to solve the last-mile problem is the use of drones to deliver packages quickly. Digital Trends recently reported that drone deliveries had begun in Shangai, in an effort to solve the last-mile problem. However, we are not close to seeing this trend in Ireland due to various issues. It is unlikely important deliveries will be made using drones as the loss or damage to an item would be too great. Clearance is needed for each flight from the Irish Aviation Authority, and to complete a very small drone delivery will require clearance weeks in advance. This technology has yet to be perfected and predictions are it will be a long time before Ireland will see this on the cards.
On paper, it seems the use of robotic technology is the way forward for the last-mile problem. In reality, these technologies need to be tried tested and tried again before trusting robots to handle people’s items. It may be cost effective and time saving for retailers to use robotics in the long term future.
Courier services are dated back to ancient history, with men delivering packages and messages on foot and horseback. The use of robotics may seem revolutionary, but what does it mean for couriers within the last-mile industry? People have been receiving packages from humans for thousands of years and as such, they value human to human contact in the last-mile logistic industry.
See our previous blog ‘How Retailers Can Optimize Their Delivery Services’ here.
8 ways retailers can optimize their delivery services
In order to optimize delivery services for every member of the delivery chain, there are a large number of things to consider. The delivery of a package can often be as important as the transaction itself, if a consumer feels the delivery is costing too much time or the price is too costly, they will often leave the checkout page before completing their transaction. So what are the main points retailers should consider in order to optimize their delivery service?
Evaluate Delivery Cut Off Times
Online sales usually peak between 8pm and 9pm, with Sundays and Mondays being the most popular days for shopping. Often, retailers offer their customers next-day delivery on orders placed before 5pm. Re-evaluating these next-day delivery times can help increase sales, taking into account the soar of sales made online in the evening time. In order to fulfil these delivery needs, you may need to offer same-day delivery to customers if an online order team cannot process the order after 5pm for the following day.
Inform Consumers and Carriers of Expected Busy Periods
If you have forecasted a busy period, such as Christmas and Black Friday, inform your consumers of expected delays. Work with a logistics partner to manage peak delivery times, making as much effort as you can to forewarn couriers and customers of expected delays. Use a logistic provider to overcome these issues, make a plan with them to ensure as many packages are delivered on time as possible.
Offer Decent Return Services
Where possible, offer return services that support online sales. Doing so will increase sales if consumers are hesitant about making a purchase. Ensure you market your return services clearly on your e-commerce site so customers are aware of your good return services. Explore options to promote this return services over social media and email marketing and watch as sales slowly begin to increase.
Safe Packaging and Good Couriers
It may seem obvious to many retailers, but packages are often returned for faults and breakages during the delivery. Many consumers will not repurchase an item if it has previously arrived damaged. Consumers will often direct the damage to the quality of the item rather than the unsteady delivery. Ensure your package is boxed or wrapped safely before allowing the carriers to take it. If you outsource your delivery, consider choosing a smaller delivery company or a crowd-sourcing delivery company. A smaller company can ensure packages are taken care of during the last-mile of the process. Good couriers and decent packaging supports first time delivery success!
Offer Weekend Delivery
Weekend services may be the key to success and could lead to increased purchases. For many shoppers, the weekend is the most accessible time to receive a delivery. People often do not commit to the purchase when ‘3-5 working days’ are mentioned on a retail site. Explore as many delivery options as possible in order to support the needs of busy customers.
Offer Real-Time Tracking
New technology may seem to be very expensive and difficult to implement, however, in the long term high class technology will drive efficiencies and actually reduce costs associated with the last-mile of the delivery. Search for delivery providers who offer this technology and can integrate with your e-commerce or epos system. Offering your customers real-time tracking will easily put you a step above the rest and it will make for a consumer experience that is unique.
Balance Customer Service with Delivery Costs
Cost remains the most important element of online purchasing for customers of a consumer’s e-commerce experience. However, consumers will only value the quality of your service after they have experienced a bad delivery experience. Ensure delivery costs and times stay consistent to ensure customer satisfaction. Consumers generally do not mind paying for an extremely good delivery service. Offer a timely, reliable and affordable delivery service to increase sales.
Have a Unique Delivery Selling Point.
Offer consumers something unique during the delivery process. As logistic providers enter the delivery market, identify a unique selling point. This may mean a number of different things. You can offer great technology, great returns and delivery direct to the customer same day, there are so many ways to ensure you are #1 in the marketplace. Take advantage of the advancement of logistic services and offer consumers something new, exciting and innovative and watch online sales soar. There’s a reason why retail giants become giants… it’s usually innovation!